Zashadu | Elongated Box Clutch 
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Elongated Box Clutch 

I have always loved box bags; As a designer I love playing with the constraints of space and form, of rigidity and fluidity; by my mid twenties I had amassed a collection of over 200 bags, with around 50 box bags; all of them beautiful looking, but each one spatially inept.

The idea of the Box Clutch Elongated came to me out of the blue; I recently attended a gorgeously lavish event with great company, excellent food and drink, dressed up to the nines with a beautiful metallic Ultraviolet Box Clutch Mini.

As the evening wore on, and I became merrier, at one point I lazily reached across the table to retrieve my abandoned phone from friends now on the dance floor who had been swooning over my son’s cuteness moments before. I couldn’t reach, so I grabbed my clutch and tried to use it to draw the phone nearer; still no luck. Mildly irritated I was forced to get up out of my seat to retrieve my phone. Going home later that night, definitely giddy at this point,I begun to think about the fact that my bag was unable to assist me. “I need a bag that is an extension of my arm!” I proclaimed haughtily and with new found enlightenment.

The first bag we produced was so close yet so far, large and bulky, the artisans at the workshop enjoyed laughing at my expense “Madam done come again o!” “Ma, this one na coffin abi wetin?’ Nevertheless I stuck to my guns and worked at it, and after a few tweaks, The Box Clutch Elongated was born; elegant and perfectly proportioned, and as I tried it on for size and eyed the artisans one by one, I couldn’t help but notice that it was perfectly suited for knocking the heads of those who had mocked me earlier.

I’m proud to share the newest, most elegant addition to our Clutches with you, available in store and online next week!

 

Love Zainab x

Zainab Asahdu

info@zashadu.com
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